Despite the credit crunch and the increasing debt problems the UK is experiencing, more people are splashing out on chocolate to ease their concerns.
Cadburys have just announced an increase of 28% in profits for the first half of 2008, with sales of their Dairy Milk alone growing by 9%.
Roger Carr from the group commented, "We will take whatever measures are necessary in costs, prices, organisation structure and business portfolio to underpin and deliver performance commitments"